Privacy Policy

Privacy Policy | Meliivia

I. Introduction

Meliivia (hereinafter referred to as "we," "us," or "our") deeply understands the importance of personal privacy to you. We are committed to handling your personal information with transparency and prudence, and to taking reasonable measures to protect your data security. This Privacy Policy is intended to clearly explain to you: when you visit our official website (www.meliivia.com), browse product information, place orders, or engage in any form of online interaction with us, how we collect, use, store, share, and protect your personal information.

Please read this Privacy Policy carefully before using our website and services. By accessing or using the Meliivia website, you signify that you have fully understood and agree to all the terms described in this policy. If you have any questions about any provision of this policy, you are welcome to contact us at customer@meliivia.com, and we will provide you with detailed answers.

This Privacy Policy applies to all users worldwide who interact with us through the Meliivia official website, regardless of your country or region of residence. We are committed to complying with applicable data protection laws and regulations in all aspects of our operations and to treating your trust with the highest standards.

II. What Information We Collect

In order to provide you with a smooth shopping experience, process orders, optimize website functionality, and ensure transaction security, we may collect relevant information about you in the following scenarios:

1. Information You Actively Provide
When you register an account on the Meliivia website, place an order, subscribe to updates, participate in surveys, or communicate with us via customer@meliivia.com, you may provide us with the following types of information:

• Name, email address, phone number;

• Shipping address (including country, city, street, postal code, etc.);

• Payment information (processed through secure payment gateways; we do not directly store complete payment card data);

• Inquiry content, feedback, or complaint materials that you voluntarily submit when communicating with us.

2. Information Automatically Collected
When you browse our website, we may automatically collect certain information through cookies and other similar tracking technologies, including but not limited to:

• IP address, browser type and version, operating system, device model, screen resolution;

• Access time, duration of stay, clickstream data, page interaction behavior;

• Referrer URL and exit page records.

This information is primarily used to analyze user behavior, improve website performance, and provide personalized recommendations, and is not used alone to identify your personal identity.

3. Information from Third-Party Sources
To the extent permitted by applicable law, we may obtain necessary supplementary information from partner payment service providers, logistics carriers, or credit assessment agencies (such as payment verification status, delivery confirmation records, etc.) to complete order processing and prevent fraudulent risks.

III. How We Use Your Information

Meliivia uses your personal information only for the following legitimate purposes, strictly adhering to the principles of necessity and proportionality:

• Order Processing and Fulfillment: Using your shipping details, contact information, and payment information to complete order confirmation, dispatch, delivery, after-sales service, and return/exchange processes, ensuring that you receive your purchased products in a timely manner.

• Customer Communication and Support: Sending order status updates, shipping tracking information, security alerts, or responding to your inquiries and complaints via your provided email address (with customer@meliivia.com serving as one of our communication channels).

• Website Optimization and Experience Enhancement: Analyzing user browsing behavior and preferences to improve page layouts, product categorization, and search functionality, making it easier for you to find home products of interest.

• Security and Risk Management: Monitoring abnormal website access, preventing fraudulent transactions, and protecting the legitimate rights and interests of Meliivia and our users from infringement.

• Legal Compliance Requirements: Processing or disclosing your information as necessary to comply with legal obligations or lawful requests from government authorities.

Unless we obtain your separate explicit consent, we will not use your personal information for other commercial purposes not outlined in this policy.

IV. Cookies and Similar Tracking Technologies

The Meliivia website uses cookie technology to enhance your browsing experience. Cookies are small text files stored on your device by the website that help us recognize your browser preferences, record shopping cart contents, and analyze website traffic.

The types of cookies we use include:

• Strictly Necessary Cookies: Used to enable basic website functions (such as login status maintenance and shopping cart operations); disabling these may affect normal usage;

• Performance and Analytics Cookies: Used to collect visitor statistics, page popularity, and user navigation paths, helping us improve website design;

• Functional Cookies: Used to remember your preference settings (such as language selection, regional options) to provide a more personalized interface.

You can manage or disable cookies through your browser settings. However, please note that fully disabling cookies may prevent some website features from functioning properly. We do not use cookies to collect sensitive personal information, nor do we use cookie data for advertising tracking or sharing with third parties.

V. Data Storage and Protection

Meliivia stores your personal information on servers located in secure data centers and employs industry-standard physical, electronic, and administrative safeguards, including but not limited to:

• Using encrypted transmission protocols (SSL/TLS) to protect the security of data transmitted on our website;

• Strictly controlling internal personnel access to user data, granting access only to authorized employees on a minimum-necessary basis;

• Conducting regular system security assessments and vulnerability scans to promptly address potential risks;

• Establishing data backup and disaster recovery mechanisms to prevent data loss or corruption.

While we make every effort to protect your information security, please understand that no method of network transmission or electronic storage is 100% secure. In the unfortunate event of a data security incident, we will promptly notify you and relevant regulatory authorities as required by applicable law, and provide you with response recommendations through our official channel (customer@meliivia.com).

Your information will be retained for the period necessary to fulfill the purposes described in this policy, or as required by legal retention periods. When the retention period expires, your personal information will be anonymized or securely deleted.

VI. Information Sharing and Disclosure

Meliivia values your privacy and we promise not to sell, rent, or trade your personal information to any third party for their own marketing purposes. We may only share certain information with partners in the following specific and necessary circumstances:

• Logistics Carriers: To complete order delivery, we share your name, shipping address, and contact information with partner international transportation service providers;

• Payment Service Providers: To process payment transactions, we share necessary transaction information with partner payment gateways (excluding sensitive data such as complete card numbers);

• Compliance Requirements: When required by laws, regulations, legal proceedings, or mandatory requests from government authorities, we may disclose relevant information within legal boundaries;

• Business Transfers: If Meliivia is involved in a merger, acquisition, or asset reorganization, your information may be transferred to a new entity as part of the business assets; however, we will notify you in advance and ensure that data protection standards are not compromised.

All partner third parties are required to comply with strict confidentiality obligations and are authorized only to use your information within the scope agreed with us, and may not use it for any other purposes.

VII. Your Rights and Choices

Under applicable data protection laws, you have the following rights regarding your personal information:

• Right of Access: You have the right to inquire about the categories and specific content of personal information we hold about you;

• Right to Rectification: If you find that your personal information is inaccurate or incomplete, you have the right to request correction or supplementation;

• Right to Erasure: Under statutory conditions (such as when the information is no longer necessary, you withdraw consent, or the information has been processed unlawfully), you have the right to request deletion of your personal information;

• Right to Restrict Processing: Under certain circumstances, you have the right to request that we suspend or restrict the processing of your information;

• Right to Data Portability: You have the right to request that the personal information you provided be transferred to you or a third party of your choice in a structured, commonly used format;

• Right to Withdraw Consent: If we process information based on your consent, you have the right to withdraw such consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of the above rights, please submit a formal request to us at customer@meliivia.com. We will verify and respond within a reasonable timeframe after receiving your request (usually no more than 30 days). To verify your identity, we may ask you to provide necessary information to confirm that you are the data subject.

VIII. Children's Privacy Protection

Meliivia's website and services are intended for adults aged eighteen and above. We do not knowingly collect or process personal information from minors under the age of sixteen. If you, as a parent or guardian, discover that your minor child has provided us with personal information without your consent, please notify us immediately at customer@meliivia.com, and we will promptly delete the information and terminate the relevant account.

IX. Cross-Border Data Transfers

As Meliivia provides services to users worldwide, your personal information may be transferred to servers located outside your country or region of residence. We ensure that such cross-border transfers comply with applicable data protection laws and implement appropriate safeguards (such as standard contractual clauses or other legally recognized data transfer mechanisms) to protect your information during transmission.

Regardless of where your information is transferred, we will adhere to the protection standards described in this Privacy Policy and ensure that any recipients undertake equivalent confidentiality and security obligations.

X. Updates to This Privacy Policy

Meliivia reserves the right to update this Privacy Policy from time to time in response to business developments, technological advances, or changes in laws and regulations. The updated policy will be published on the official website (www.meliivia.com) with the latest revision date indicated. For material changes, we will provide more prominent notice (such as website announcements or email notifications).

We recommend that you review this page periodically to stay informed about how we protect your personal information. Your continued use of the Meliivia website and services constitutes your acceptance of the updated Privacy Policy.

XI. Contact Us

If you have any questions, suggestions regarding this Privacy Policy, or wish to exercise your data rights, or report any potential data security concerns, Meliivia is very willing to listen and communicate with you openly. You can stay updated through our official website (www.meliivia.com) or submit your requests through our official communication channels. We will take every inquiry seriously and do our utmost to provide you with clear and responsible responses within a reasonable timeframe.

Thank you for trusting Meliivia. We deeply understand that protecting your privacy is not only a legal obligation but also a significant responsibility. Every day you journey with us, we will continue to improve our data governance system, so that you can enjoy peace of mind and respect while exploring your ideal home.